How Mizo Builds a Campaign

When you ask Mizo for a campaign, it works through a few clear stages, and you stay in control at every one. Here's what happens between your first message and your campaign going out.

Set Up Your Brand Kit

Give Mizo your website address and it reads your site to build a brand kit: your logos, colors, images, and a profile of your business, audience, offerings and tone of voice. Campaigns are written and styled from this kit.

• Mizo only uses a brand kit after you've reviewed and confirmed it.

• You can keep more than one brand kit, choose which one is active, or tell Mizo not to use one.

• Images Mizo finds on your site are checked before they're used.

Answer a Few Questions

For a new campaign, Mizo may ask a few quick questions first, such as which brand kit to use or what tone you want. You can skip any question you don't want to answer.

Watch Mizo Build the Email

Mizo shows you what it's doing as it works:

• Understanding: reading your request and your brand kit.

• Writing your email: drafting the subject line and copy.

• Styling: designing the layout in your brand's look.

• Finalizing: putting the finished draft in the live preview.

You can also attach a CSV of contacts to the chat, and Mizo will check it with you before importing anything.

Refine Your Campaign by Chat

Ask for changes in plain language, such as "make it shorter" or "add a discount code section". Mizo updates the draft and the preview. If you don't like a change, you can return the chat to an earlier point.

Review Before You Send

Nothing is sent until you approve it. When your draft is ready, Mizo shows a Confirm send or Confirm schedule summary with the recipients. Confirm to go ahead, or cancel to keep working on the draft.

Manage Your Chats

Your chats are saved, so you can pick up a campaign later. Rename or delete a chat from the chat list. Deleting a chat removes it from your list and from what Mizo can refer back to.