How to Create and Schedule a Campaign

A campaign in Mailzzy takes you through a clear step-by-step process — from naming your send to designing your email and choosing when it goes out. This guide covers every step of the campaign creation workflow.

Step 1: Start a New Campaign

1. Click Create Campaign from Dashboard or Campaigns page in Mailzzy.
2. Select Regular Campaign.

3. Enter an internal campaign name — this is for your reference only and will not be shown to recipients.
4. Click Create Campaign to proceed.

Step 2: Configure Your From Details

Select the sender identity your recipients will see:

• From Name — Your business name or personal name as it should appear in the inbox.

• From Email — Your verified sending address. Only verified senders appear in this dropdown.

Step 3: Select Your Recipients

Choose who will receive the campaign — a contact list, one or more groups, or a saved segment.

Step 4: Write Your Subject Line and Preview Text

• Subject line — Be clear, specific, and truthful. Avoid anything that could be flagged as misleading or spammy.

• Preview text — The short snippet that appears next to the subject in the inbox. Use it to add a secondary hook or supporting detail.

Step 5: Design Your Email

1. Click Start Design to enter the email editor.
2. Select a pre-designed template or begin with a blank layout.
3. Use the drag-and-drop editor to build your email — add text, images, buttons, and other content blocks.
4. Preview the design on both desktop and mobile before finalizing.

Step 6: Send or Schedule

After reviewing your campaign summary, choose one of the following sending options:

• Send Now — Dispatches the campaign immediately.

• Schedule for Later — Set a specific date and time for delivery.

• Smart Sending — Lets Mailzzy determine the best send time for each recipient based on past engagement.