How to Send Shopify Purchase and Abandoned-Cart Emails

Last updated on October 22, 2026

Once your Shopify store is connected, Mailzzy can send emails automatically when a customer buys something or leaves items in their cart. You can also add products from your Shopify catalog straight into your emails.

Shopify Triggers

Trigger	Starts when
Order Purchased	A customer's order is paid
Abandoned Cart	A customer starts checkout and there's no activity on it for an hour

Note: Orders and carts older than 7 days don't start these triggers.

Set Up an Abandoned-Cart Email

Create a new automation and choose Abandoned Cart as the trigger.
Mailzzy already waits for an hour of checkout inactivity. To wait longer, use Add a delay.
Add an email with a short reminder. Insert the cart block so the customer sees what they left behind, with a Complete your order button that takes them back to checkout.
Turn the automation on.

If the customer completes the order, the reminder is cancelled.

Set Up a Purchase Follow-Up

Choose Order Purchased as the trigger to send a thank-you email, ask for a review or suggest related products. Use Add a delay to send it a few days after the purchase.

Add Products to an Email

Shopify Product block: in the email editor, add the Shopify Product block and select Choose products to pick from your catalog. Each product shows its image, name and price, and links to its product page.

Cart block: under Dynamic blocks, select Insert cart to show each customer the items in their cart, with quantities and prices.

You can use these blocks in campaigns, templates and automation emails.

Note: Abandoned-cart and promotional emails are marketing emails. Mailzzy only adds Shopify customers who gave marketing consent as subscribed contacts.