How to Set Up the Subscription Preference Center

A preference center is a page where your subscribers choose which emails they receive and update their own details, instead of only being able to unsubscribe from everything.

Why Use a Preference Center

When subscribers can choose what they receive, they're less likely to unsubscribe from everything or mark your emails as spam.

Create a Preference Center

1. Go to Forms and open the Preference Center tab.
2. Create a new preference center.
3. Choose what subscribers see, then publish it.

Choose What Subscribers See

• Groups: choose which of your groups subscribers can join or leave. Under Show groups as, show them as checkboxes or a dropdown.

• Contact fields: email is always shown. You can add first and last name, contact number, address, city, state, postal code, country and time zone, and choose whether each one is required and whether recipients can edit it.

• Unsubscribe from all emails: optionally let subscribers leave every list in one step.

Add the Preference Link to Your Emails

You don't have to do anything. If your email doesn't already include an unsubscribe or preference link, Mailzzy adds an Unsubscribe / Manage preferences link to the footer.

To place the link yourself, add the ${PREFERENCE_URL} merge tag, or choose Preference Center as the link type in the email editor. When your email has its own link, Mailzzy doesn't add another one.

Use More Than One Preference Center

You can create several preference centers, for example one for each department. When you create a campaign or automation email, pick one in the Preference centre setting. If you don't pick one, the link opens the campaign owner's most recently published preference center.