Target the Right Audience with Smart Email Segmentation
Send more relevant emails by grouping your contacts based on real engagement and behavior. Improve open rates, clicks, and overall campaign performance.
Make Every Email Count with Better Segmentation
Mailzzy’s email segmentation helps you organize your audience into meaningful groups so you can send the right message to the right people at the right time. Whether you want to target engaged users, re-engage inactive contacts, or focus on new subscribers, our predefined segments make it simple to get started without any complexity.
How It Works
Predefined Segments
Start instantly with ready-to-use audience groups like engaged, unengaged, new, and subscribed contacts. No setup needed—just pick a segment and launch your campaign.
Behavior-Based Targeting
Segment contacts based on actions like opens, clicks, or inactivity. This ensures your emails are always relevant and tailored to user behavior.
Campaign-Based Filtering
Identify contacts who unsubscribed after a specific campaign. Understand what worked and what didn’t, and refine your future email strategies.
Custom Segments (Coming Soon)
Create your own segments with flexible rules based on contact data, behavior, and campaign activity. Build exactly the audience you need with “Build from Scratch.”
Applications & Examples
E-commerce
Send exclusive offers to engaged users while re-targeting inactive customers with special discounts to bring them back.
Marketing
Create separate campaigns for new subscribers and loyal readers to improve engagement and maintain consistent communication.
SaaS
Educate new users with onboarding emails while re-engaging inactive users with feature updates and product benefits.
Events
Target recently active users for event promotions and avoid sending invites to users who haven’t engaged recently.
Everything You Need to Know About Email Segmentation
Have questions about segmentation in Mailzzy? Here are some quick answers to help you get started.
What predefined segments are available in Mailzzy?
Mailzzy offers segments like engaged contacts, unengaged contacts, all subscribers, new contacts, unsubscribed after a campaign, and frequently contacted users.
How is an “engaged contact” defined?
Engaged contacts are users who have opened or clicked your emails within the last 30 days, making them more likely to respond to your campaigns.
Can I target users who unsubscribed from a specific campaign?
Yes, you can filter contacts who unsubscribed after a particular campaign to analyze performance and improve your messaging strategy.
Why should I use segmentation in my campaigns?
Segmentation helps you send more relevant emails, leading to higher open rates, better engagement, and improved overall campaign performance.
Can I create custom segments?
Currently, Mailzzy offers predefined segments for quick use. Custom “build from scratch” segmentation is coming soon.
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