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Flying High with Mailzzy
Using Mailzzy, the Airport Authority found a reliable way to keep millions of subscribers engaged and, in the loop, bringing a personal touch to every update.
Airport Authority Agency
A leading airport authority dedicated to enhancing the travel experience for millions of passengers.
Challenges
The Airport Authority Agency faced a recurring challenge: managing and delivering their newsletters effectively. They needed a reliable system to ensure their newsletters reached their broad and diverse subscriber base efficiently, as previous efforts often led to missed communication and low engagement.
Key Challenges
• Managing timely delivery of monthly newsletters
• Reaching and engaging a wide range of subscribers, including travelers, partners, and staff
• Improving open and click-through rates with optimized email timing
Solutions
The agency adopted Mailzzy's bulk send and send time optimization features specifically for newsletter delivery. Using bulk send, they distributed newsletters to over 1,500,000 subscribers each month, ensuring everyone received updates without fail.
Mailzzy's send time optimization allowed the agency to determine the best times to send their newsletters, resulting in a 25% increase in open rate. This strategic approach significantly enhanced engagement while streamlining their communications.
Key Takeaways
By leveraging Mailzzy's features, the Airport Authority Agency achieved noteworthy results:
Enhanced Communication
Efficient, timely delivery of newsletters resulted in fewer missed updates and a smoother passenger experience.
Boosted Engagement
Optimized send times contributed to a 25% increase in open rates.
Streamlined Operations
Bulk send capabilities saved hours in setup time each month, allowing the team to focus on other high-priority tasks.
Mailzzy has been instrumental in organizing and optimizing our newsletter delivery. The support during onboarding and the early stages was outstanding, providing our team with the confidence and tools to manage our campaigns effectively. With Mailzzy, we’ve seen a significant rise in engagement and streamlined our newsletter process tremendously.
— Communications Manager, Airport Authority Agency
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